An earlier rumor was doing its usual rounds, talking about a potential price hike arriving for the iPhone 15 Pro and iPhone 15 Pro Max, hinting that people should prepare their wallets beforehand if they wish to experience Apple’s latest and greatest. This increase in price will be due to the increase in production expenses, so let us provide our estimations on how much it would cost the company to make each iPhone 15 Pro Max.
iPhone 15 Pro Max production cost is rumored to increase by 20 percent, likely resulting in an increased retail price
The higher number of exclusive features arriving to the iPhone 15 Pro and iPhone 15 Pro Max means Apple will have little choice but to charge its customers a slightly higher amount. Just last week, it was reported that the production cost of the ‘Pro’ models would increase by 20 percent, so based on this change, we will provide some estimations of our own. Earlier figures stated that making a mmWave 5G version of the iPhone 14 Pro Max would cost Apple $474 for the 128GB model.
A 20 percent production cost increase means Apple would have to pay $94.8 extra, with the upcoming flagship’s Bill of Materials (BoM) amounting to $568.8. With the $94.8 premium, even if Apple charged customers a $100 extra or $1,199.99 for the 128GB, mmWave 5G variant of the iPhone 15 Pro Max, the technology giant would barely be making enough, as even with the $100 price hike, the extra $94.8 cost that Apple has to pay would only earn the firm $5.2 per unit sold.
We have not taken into account the additional marketing, logistics, software development, R&D, and other costs, so the overall bill could be significantly higher. So why exactly would Apple be forced to raise the price of the iPhone 15 Pro Max? Apart from macroeconomic conditions, the cost of using cutting-edge hardware will bring about this price difference. The top-tier iPhone model is said to use a better-quality display and the 3nm A17 Bionic SoC, both of which are expected to make up the bulk of the costs.
Additionally, the iPhone 15 Pro Max will also ship with a periscope zoom lens and will tout a bezel thickness of 0.06 thickness, so both changes require a great deal of resources to implement. Apple has kept the $999 price consistent for several years, but a multitude of global changes and other factors will force the company’s hand. Also, the Bill of Materials we discussed is just an estimation, and the actual value could vary significantly, so keep that in mind while reading these numbers.
Refference- https://wccftech.com
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